black was launched on the 14th of November 2017.
Its entry into a competitive and tough market surprised many.
In hush tones, you will hear industry people saying: Why would Cell C, the country’s smallest mobile phone operator which at the time was trying to be profitable, enter such a competitive space through black?
You can’t blame them.
It’s been rough out there.
Ask MTN, South Africa’s second biggest mobile phone operator, how it lost money by venturing into streaming services. Tiso BlackStar, the owners of the Sunday Times and Sowetan, came with Vidi streaming service, but it was not Veni, Vidi, Vici. Excuse the pun. It was: “They came, they saw and they were defeated, and lost money while at it”.
Others, like Altech and OntapTV, tried they luck but failed to crack the industry.
Furthermore, we have seen the arrival of big players with big pockets to compete, such as Netflix, Amazon and ShowMax, making the market more competitive.
That said, Surie chat to us about how black is winning the hearts of the customers.
She also chat to us about plans for gaming content services.
For more access our podcast below:
Surie is a good pair of hands that is steering black to continue to provide customers with an end-to-end-entertainment experience.
However, great content and affordable connectivity will be key for black to succeed.
We wish black all the best in the market. They have all the ingredients to be a successful streaming service.
Who is black?
black is an entertainment offering like no other in South Africa! Get access to movies, local and international series, music, kids’ programming, documentaries, news, sports and more, all on one platform.
With black, you can enjoy your favourites the way you want to with flexible subscription options.
Although there are some great benefits for Cell C customers on black, you do not need to be a Cell C customer to enjoy all that black has to offer.