Vodacom Siyakha (loosely translated ‘We Build’ in IsiZulu) platform has attracted more than 7.5 million customers, the mobile phone operator disclosed on Wednesday.
The Vodafone-owned mobile phone operator established Vodacom Siyakha platform early in 2017 to offer zero-rated and lower priced products and services to the emerging prepaid segment of its customer base.
The platform houses free health content, insurance products, educational portals, careers and jobs websites.
The first product to launch under the Siyakha banner was Facebook Flex, a limited version of the popular social network website that is free for Vodacom subscribers to use to keep in contact with friends and family.
Customers on the Siyakha funeral plan received up to 50% in additional airtime value whenever they recharge their airtime balance and free cover of up to R10 000.
With the increase in unique mobile users in South Africa, mobile technology is by far the most effective and powerful channel to get across educational material to prepaid customers. It was for this reason that Vodacom introduced Mum and Baby offering staged based maternal and health information to support parents and care-givers.The Mum&Baby app has helped Loveness so much that she encourages her neighbours, friends and fellow church members to join the app.
“Over the years we have been able to optimise mobile communication technologies by developing mobile solutions that address socio-economic challenges in the communities in which we operate in. This is driven through four pillars; social-connectivity, health, education and jobs. These pillars are reflective of the segments primary needs and align to the 2030 national development goals”, said Nyimpini Mabunda, Chief Officer: Consumer Business Unit at Vodacom.