Luno team in Cape Town
Luno team in Cape Town (Photo Credit: Luno)

Luno, a South African-based bitcoin platform, has exceeded the one million customers mark.

It is one of the world’s most popular Bitcoin platforms, making it easy for people to buy, sell and learn about digital currencies.

The company has offices in London, Singapore and Cape Town and its services are now be available in 40 countries around the world.

“As one of the pioneers in the industry, we’re excited to onboard our one millionth customer this week. Over the past few years, we’ve stayed laser-focused on making Luno the easiest place to buy digital currencies such as Bitcoin and Ethereum,” said Luno co-founder and CEO, Marcus Swanepoel, who is based in London.

“Getting fast and friendly access to digital currencies is still the biggest pain point for most people, and core to our mission of making digital currencies safely and easily accessible for everyone, everywhere. It’s also an important part of our longer term vision and a critical first step in building our platform that will help migrate the world onto ​a ​new, ​better ​financial ​infrastructure.”

Already the market leader in Southeast Asia and Africa, Luno recently launched across Europe, which is now their fastest growing region.

This high growth stems from both a general surge in interest for digital currencies, as well as Luno’s focus on creating a great customer experience through easy onboarding, especially on mobile, great customer service and additional learning resources ​for ​those ​that ​want ​to ​know ​more ​about ​the ​industry.

Luno makes it safe and easy for people to buy, store and learn about digital currencies like Bitcoin.
Luno makes it safe and easy for people to buy, store and learn about digital currencies like Bitcoin. (Photo Credit: Luno)

“The industry is growing very fast and we still have a lot of work to do to make the overall transition from the old financial system to the new one easier”, Swanepoel added.

”But we’re very well-capitalised with a top team and fantastically passionate customers that are always giving us insights in how to make things better for them in the 40-plus countries we operate in; so we will ​continue ​to ​raise ​the ​bar ​in ​the ​industry ​as ​we ​all ​move ​forward ​together.”

Luno is planning to expand into 35 new markets across Europe.

The company was founded in 2013 and named BitX, which was officially rebranded as Luno in January 2017.

The start-up is backed by Rand Merchant Investments, through its FinTech investment arm, AlphaCode, and existing investors Digital Currency Group, London-based Balderton Capital, one of Europe’s leading venture capital firms, and Africa’s biggest Internet firm Naspers.

For more read: A Single Bitcoin is Now Worth $10, 000