Luno makes it safe and easy for people to buy, store and learn about digital currencies like Bitcoin.
Luno makes it safe and easy for people to buy, store and learn about digital currencies like Bitcoin. (Photo Credit: Luno)

Global bitcoin platform Luno announced on Thursday that Ethereum is now available to verified Luno customers, worldwide.

Luno is one of the world’s most popular Bitcoin platforms, making it easy for people to buy, sell and learn about digital currencies.

From today, you can easily buy, sell, send, receive and securely store Ethereum (ETH) with Luno.

“We believe that decentralised digital currencies will form the basis of the future of finance. Our mission at Luno is to bring digital currencies to everyone, everywhere. It is our view that we will end up with a multi-digital currency world and Ethereum is a step in that direction,” Marcus Swanepoel, CEO at Luno, said on the company’s blog.

With a team of over 70 in offices in London, Singapore and Cape Town, Luno services will now be available in 40 countries around the world.

Why is Luno supporting Ethereum?

Swanepoel said the company believe that the future of money will involve multiple digital currencies.

“Whereas Bitcoin is still the first and largest decentralised digital currency used as a store of value and a means of payment, Ethereum is the largest decentralised application network. There have been positive developments in the space and a big demand from our customers to add Ethereum support.”

Luno Team
Luno Team (Photo Credit: Luno)

Does this mean Luno will add more digital currencies in future?

“Perhaps,” said Swanepoel, adding that “we already support Bitcoin, Bitcoin Cash and Ethereum and we were ready to support the proposed SegWit2X fork. If you want to buy other digital currencies, you can buy Bitcoin (or Ethereum) on Luno and send it to a platform that supports that currency.”

The announcement follows the company’s recent R120 million Series B funding round was led by London-based Balderton Capital, one of Europe’s leading venture capital firms.

Rand Merchant Investments, through its fintech investment arm, AlphaCode, and existing investors Digital Currency Group also participated in the round.

Luno is planning to expand into 35 new markets across Europe.

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