South African mobile phone customers are very loyal to their service providers such as Vodacom, MTN, Cell C, Telkom, FNB Connect, Virgin Mobile, etc.
This is even though customers are always complaining about disappearing airtime and data bundles.
Mobile phone users always vent their frustration on social media if they receive data depletion notifications. However, they remain loyal to their mobile phone services providers.
Telco customers spend huge sums of money every time they make phone calls, send an SMS, or buy data while they receive little or nothing from mobile and fixed-line telephone operators.
But the mobile phone customers are not voting with their feet when they are not happy with the Telco services.
The average number of mobile phone numbers ported every month is 58,486 from November 2016 to end September 2017, according to the stats published by South Africa’s Number Portability Company (NPC), which acts as a type of automated clearing bureau of cellular and fixed-line phone numbers.
From the same period more than 7.9 million subscribers ported their numbers.
Maybe the South Africa’s telcos – Vodacom, MTN, Cell C, Telkom, FNB Connect– are ‘rewarding’ their customers through promotions that either give back cash or internet bundles that are ensuring customers remain loyal with them.
For instance, in line with its brand promise of Brightening its customer’s lives, MTN has launched its most customisable postpaid contract plans known as Made for Me, which gives existing and new subscribers the opportunity to tailor and design their contract package in accordance with their usage patterns and budget.
There are four base plans in the MTN Made For Me range starting with the MTN Made For Me S (50min +350MB +50SMS for R99pm) through to the MTN Made for Me XL (300min + 5.5GB + 100SMSs for R699pm.
The NPC is owned jointly by Vodacom, MTN, Cell C, Telkom and Neotel (now named Liquid Telecom), each of which owns 20% and has board seats.
The company was founded in 2006 to enable customers to have the ability to retain their phone numbers when they switched networks.
On November 10, 2016, the NPC reached a notable milestone and celebrated its 10-year anniversary offering porting services to the South African Telecommunications community.