Pick n Pay | The Falls
Pick n Pay | The Falls (Photo Credit: Pick n Pay)

Pick n Pay, the largest online grocery business in Africa, this week unveiled its new online shopping website. Designed to work alongside the recently relaunched mobile app, the website has been built to offer greater convenience, wider choice, more promotions and lower prices to its fast-growing base of online shoppers.

The website is geared towards customers on the move, catering for the rapid growth and use of smart phones on the continent.

The new website is designed to improve the shopping experience for existing customers, as well as to help uninitiated consumers make the transition to online grocery shopping. Improvements to the customer experience include better search and navigation, improved product information, faster checkout and more delivery options.

Online shoppers can also create shopping lists and view their purchase history at the click of a button, easily adding previously-bought items to their trolley. All of this is geared towards making online grocery shopping as quick, convenient and intuitive as possible.

The new Pick n Pay website: a better, fresher online grocery experience
The new Pick n Pay website: a better, fresher online grocery experience (Photo Credit: Pick n Pay)

Proving the point, the online retailer offers more than 15,000 products and delivers six days a week, from Monday to Saturday, until 20h00. Shoppers also have the option to collect their groceries, free of charge, from selected Pick n Pay stores across SA.

This Click n Collect service means their groceries are picked, packed and waiting for them, in-store and at the correct temperature, at a time that they’ve chosen.

The new website will work in conjunction with the mobile app and the company’s dedicated online fulfilment warehouses and new fleet of delivery trucks to better serve the needs of online shoppers.

“Online shopping remains about convenience,” said Mike Cotterell, General Manager of Pick n Pay Online Shopping.

“Our aim with the new site was to combine that convenience with a simple and clean customer experience that works equally well on desktops and smart phones or tablets. Our customers are mobile, and our new shop gives them on-the-go accessibility.”