Unorthodox, the social network app that enables users a chance to anonymously share their raw emotions, problems and candid views is finally live in South Africa.
Unorthodox is an anonymous social network that seeks to connect people to diverse and authentic ideas, thoughts, opinions, and life experiences.
In addition to being a social network, Unorthodox is a cultural movement that promises to “liberate” its users to share their authentic thoughts, feelings, and opinions anonymously, without fear of judgment.
Bullying and trolling is not allowed on Unorthodox.
A troll is regarded as, “Someone who posts inflammatory, extraneous, or off-topic messages in an online community with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.”
Thus far, Unorthodox was tested by few users and a live demo was released on the 15 September 2017 for a select few to test out before officially launching today.
To register for free, visit the network at http://unorthodox.mobi
Speaking of the creation of Unorthodox social network, Siviwe Mgolodela, CEO, said: “People were initially surprised by the simplicity of the social network; its design did not have any of the bells and whistles they were used to having on social media. But the more they got used to it, the more they actually appreciated the app for its simplicity.”
He credited the design of Unorthodox social network to the company’s web developer, Klensch Lucas.
“People seem to be falling in love with the concept of anonymity and using our platform to share their thoughts. From the posts, I have already seen on the social network, it would appear that people are using Unorthodox as a micro-blogging app to speak their minds,” Mgolodela explains.
“They are not afraid to get deep and make it about emotion. I have also seen some very hilarious posts as well.
“It would appear that Unorthodox is a personal journal that people are using to document their thoughts and experiences while sharing openly with the world. This makes me happy because it means that people get it; they understand the vision I had for this platform.”
The new social network app officially launched today and “to my surprise already has numerous accounts created within a matter of hours,” explains Mgolodela.
Unorthodox aims to take on popular social media platforms such as Twitter, Facebook, Instagram, and LinkedIn.
The unique social network promises to differentiate itself by “enabling users to witness the world through the eyes of someone else in a candid and authentic manner”.
It emphasises that “100% anonymity equates to 0% shame”.
Unorthodox was founded by Mgolodela, a Queenstown born entrepreneur who is a BCom student at Stellenbosch University majoring in Entrepreneurship and Innovation Management.
“The launch means so much for me personally,” he explains.
“I have always known what I wanted to be and that is an entrepreneur. Having my own company and finally launching the first project released by my company means that I am on the right track and one step closer to actualizing all of my dreams.”