People in seen at a Huawei store; Huawei, a Chinese multinational company, is the largest telecommunications equipment maker in the world.
People in seen at a Huawei store; Huawei, a Chinese multinational company, is the largest telecommunications equipment maker in the world. (Photo Credit: www.sutterstock.com)

Huawei has risen to No.70 on Interbrand’s Best Global Brands 2017 Rankings. The Huawei brand is valued at approximately $6.7 billion, up by 14% over the past year.

Technology brands continue to dominate Interbrand’s Best Global Brands Reports this year, holding the greatest proportion of the Top 100 rankings.

This is the third consecutive year where Huawei has climbed Interbrand’s list, following its debut as the first mainland Chinese brand to be recognized as a Best Global Brand in 2014.

According to Interbrand, Huawei is accelerating global digital transformation and building a better-connected world by creating enhanced networks. This has contributed to rapid growth of 14 percent in brand value and further highlights the strength of the world-wide company.

Huawei has also experienced a breakthrough in the consumer electronics market. In the first half of 2017, Huawei’s smartphone shipments rose to 70.01 million, delivering a year-on-year increase of 20.6 percent – outperforming the industry average. Huawei’s premium flagship HUAWEI P and HUAWEI Mate smartphone series has become increasingly popular around the world, strengthening its influence in high-end markets.

According to industry analysts IDC, shipment volumes of Huawei smartphones made it the largest manufacturer in China and third largest worldwide in Q2 2017. Huawei’s smartphone global market share has also grown to 11.3 percent, up from 9.8 percent over the same period last year – placing the company within 1 percent of Apple.

In addition to its range of smartphones, Huawei also introduced a trio of new MateBook PC products, combining stylish and portable design with powerful performance. Since its launch, the new HUAWEI MateBook range has received significant praise and recognition from media and consumers alike.

Huawei also attributes its continued growth to remaining true to its core values of staying customer-centric and inspiring dedication, and the company’s belief of branding is all about integrity.

“Over the past three decades, we have primarily lived our brand and helped our customers succeed through innovative technologies, high-quality products and premium services, and passionate and progressive employees,” said Kevin Zhang, President of Huawei Corporate Marketing.

For the carrier business, Huawei is committed to become carrier customers’ business partner. It aims to help carriers succeed through digital transformation, maximizing the value of carriers’ current networks and developing video into a basic service. Huawei also enables carriers to provide products and services to industries via cloud, to achieve value-driven new growth together.

Huawei’s enterprise business focuses on the key industries such as public safety, finance, transportation and manufacturing, helping industry customers to realize digital transformation. Huawei has established a number of joint innovation centers and Open Labs with customers and industry partners to facilitate joint business success.

Founded in 1974, Interbrand is the world’s largest integrated brand consultancy firm with a customer base encompassing approximately two-thirds of Fortune 100 companies. Its annual ‘Best Brands Ranking’ is highly regarded around the world and is commonly used as an indicator of global brand value.

Huawei continues to be recognised by numerous esteemed institutions and included in the world’s most respected brand rankings lists. In the latest Fortune 500, Huawei was placed in the Top 100 list for the first time, leaping from 129 to 83. Moreover, the company was named as the only Chinese brand in Forbes’ most valuable global brands list in 2017.

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