By Staff Writer
While technology is helping create new brands at lightning speed, growth is not reserved for the up-and-coming.
The youngest Top Growing Brand, with the highest growth for the second year running, is Facebook at 13 years, growing 48% to break into the Top 10 for the first time.
The Best Global Brands report, now in its 18th year, highlights the Top 100 most valuable brands.
Facebook announced, during its 2017 conference, three strategic pillars for the future of the brand: connectivity, artificial intelligence, and virtual reality, each contributing to Facebook’s mission to cultivate communities and bring the world closer together.
Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the dominant sector.
This report’s theme is Growth in a Changing World, and examines three key components: People, Technology and Brands.
This year, the list features three new entrants: Ferrari at #88, and Netflix and Salesforce.com, who make their first appearance on the list, at #78 and #84.
“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, Global Chief Executive Officer of Interbrand.
“In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”
For five consecutive years, Apple and Google hold the top positions. Apple’s brand value grew by 3 percent to USD $184,154m, as Google’s brand value grew by 6 percent to USD $141,703m.
Microsoft jumps into #3, as one of sixteen brands with double-digit percent growth. Following Coca-Cola at #4, sits Amazon, Samsung, Toyota, and Facebook, which breaks into the Top 10 for the first-time at #8. Mercedes-Benz, and IBM round out the Top 10.